Our Story

This is a Tale of Two Sisters, Natalie and Brittany, whose love for fashion started at a very young age. From playing dress up with their dolls, to endless shopping trips, to sketching dresses in their spare time, it was only natural that the two would choose a career in the fashion industry.  They both interned for luxury apparel companies in two of the fashion capitals  of the world: New York City and London. After their journey of a lifetime, they began the search for their dream jobs. 

 With a degree in Marketing, Brittany moved across the country to LA where she excelled as an account executive for a womenswear company. Natalie moved to Atlanta with a degree in Apparel Design to pursue a technical design career in children"s wear. While they both loved their jobs, they dreamt of living in the same city again starting their own company that would combine their two talents and passions.

Finally, they decided to take a leap of faith and start their own web-based clothing boutique, Eleventh Thread. Having two opposite styles, the two came up with the idea to feature different style collections each week to reach fashionistas everywhere. They wanted to combine a shop with a blog to show those who say, "I don't know what I would wear that with" exactly how to wear it!

 So where did the name come from? Well, eleven has always been a special number to their family. It was the address of their childhood home and the birthday of their beloved brother who only lived a few short months. They wanted to incorporate their favorite number into the name of their company. Every Monday at exactly 11am, a new collection of 11 pieces launches!


Their biggest pet peeve is for those who say, "I can't pull that off!" .....Well, You actually can!


Shop IT. Wear IT. Rock IT.